Moshe Ma Yafit
SENIOR TECHNICAL SEO at WIX
Building executive relationships is important, but sometimes it’s smarter to take a bottom-up approach.
About Moshe
Just over a decade ago, a young man called Moshe saw a TV programme about how a kid like him was doing amazing things with something called SEO.
He’s recently joined Wix as a Senior Tech SEO after working as SEO lead at Natural Intelligence, and has a proven history of working on big and complex websites, including at Ladbrokes in the UK.
Moshe sees his mission as boosting organic traffic for the brands he works with, and is passionate about sharing his knowledge to benefit the wider global SEO community.
How to make SEO a genuine group effort
“...Humility is a key attribute for anyone who wants to be successful in SEO. I think we also need to know how to use certain situations to push through major improvements. We had a crisis in which traffic dropped by 30 percent for a few weeks, but we took that as a chance to improve things that hadn’t been prioritised before. We blended several projects that were stuck in the backlog and explained that this needs to be done now."
