Fabrizio Ballarini
HEAD OF ORGANIC ACQUISITION, WISE
At Wise, the SEO team owns the website. That means every page is their responsibility and they’re using data to drive better decision-making.
About Fabrizio
After starting out as an SEO Specialist, and working for major brands at Ogilvy & Mather UK, Fabrizio came on board at Wise (formerly TransferWise) as Head of Organic Growth and SEO in 2015.
Here he discusses why SEO is both so central to what his company does, and what’s their approach to driving organic growth.
Here's what happens when the SEO team runs your company's website – perfect content with a direct commercial impact
“...The real challenge is not only doing good SEO, but doing it at the speed that we need to create pages and get them out there. You can be doing ‘perfect’ SEO, but if you only publish two pages a month, you are not going to become the BBC or the Guardian, it doesn't work like that. To get a very large footprint on the web, the speed at which we release content that is optimised and SEO-friendly is way more important to us than looking at what Google might do, in terms of an algorithm change, tomorrow."
