Nicola Agius
SEO DIRECTOR, JUNGLE CREATIONS
Transforming your SEO is all about putting yourself in the position of the reader to anticipate what questions they are going to ask.
About Nicola
In 2020, Nicola completed something of a career odyssey, having started off as a journalist for places like The Daily Mirror, The Sun and OK! magazine, before becoming full-time SEO Director at Jungle Creations, a London-based digital media company that operates themed channels, such as VT, Twisted and Four Nine.
Skilled in SEO, but also adept at the technical skills, such as statistical data analysis, Nicola is adamant that everything she does is informed by her journalistic and content-writing experience.
Thinking like a journalist – and an SEO – to make content 'queen'
“…One of the techniques I used here was to keep updating the headline depending on what was happening in real-time – you've got to make sure headlines focus on what's happening right now. You need to think like a journalist, while applying SEO best practice. What I learned at The Sun is that content and site quality should never suffer as a result of using keywords. You’ve always got to make a copy interesting, because it's still got to be read. If it’s not, you'll have a high bounce rate.”
